The Amazon Marketplace ranks by far as the most popular online marketplace. It remains top among shoppers in terms of visits. And third-party sellers can list their products there. These products then show up among search results. They display right next to the company’s own products and those from other sellers.
For small businesses that sell products online, this means that Amazon presents a unique opportunity to get your products in front of millions of potential buyers who might otherwise never interact with your business. It’s a similar concept to that of eBay or Etsy.