Do you struggle to create engaging content that lands you in the top spots of Google?
There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience.
That way? The topic clusters model.
The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. It’s used by both B2B and B2C organizations to streamline their content marketing strategy.