If you’re not already familiar with Kevin Kelly’s 1,000 true fans article, then I strongly recommend you add it to your reading list. The major takeaway for small business owners, marketers and entrepreneurs is that you don’t need millions of followers to have a successful business. In fact 1,000 true fans will be more than enough for most people.
A true fan is someone who will buy whatever you create. These people are disproportionately valuable to any business because they all but guarantee future sales and can become an incredibly powerful (and free) marketing force.
But how do you convert people into true fans?