How to Find the Right Typography for Your Brand’s Visual Identity

Your brand’s core visual identity is made up of a holy trinity of design:

  • Logo
  • Color
  • Typography

Each serves a unique purpose, requiring careful thought and intention. And each comes with its own challenge. Typography, specifically, can be a bit tricky. How do you choose the right type? Where do you find it? How do you know it will work?

If it’s time for you to develop your brand’s typography, don’t stress. We’ve helped shape many brands’ visual identities, so we know all about the struggle. We also know how to make it easier for you.

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