Facebook is an undeniably powerful channel for marketing purposes. In fact, 91% of B2B and 96% of B2C marketers currently use it for advertising and marketing.
The success of your social media marketing strategy depends on engagement, typically in the form of Likes, comments, or shares. But high engagement rates are easier said than done.
One opportunity to increase engagement on your business’ Facebook Page is by embedding your Page on your website — which could increase likes and comments on your posts without driving viewers away from your site.