Facebook Groups are not just for nosy neighbors to tattle-tale on loud parties or podcast fans to debate the latest true crime controversy. When launched correctly, FB groups are a huge opportunity for brands and businesses to build customer loyalty, nurture relationships, and even gain insight from their followers.
A thriving Facebook Group gives you direct access to current and future customers. You can see what they care about, ask questions, and gain new insight that cannot be obtained on other social media platforms.
