Paid media is a great way to supplement your inbound marketing efforts. Whether you’re in the beginning phases of your strategy or you’ve been executing a plan for some time, paid media can help you generate qualified leads quickly for your organization.
Once you’ve determined that paid media is the proper marketing tactic to help you reach your marketing goals, the first step is determining your budget. Between customer acquisition, click-through rate, impressions, and leads, choosing a paid media budget can be daunting.
