If you’re among the nearly 90 percent of U.S. consumers taking in more media now than you were pre-crisis, you’ve probably also seen a barrage of new video ads from brands hoping to get your attention (and your purchasing dollars). Can you name one of them? How about two or three? Although social media videos can be an amazing way to connect with customers at a time of limited in-person interaction, it’s increasingly difficult to create a memorable and effective video ad campaign that’s relevant to today’s consumers.
Meanwhile, entrepreneurs worried about long-term sales trends need to make those connections more than ever. There’s opportunity there: Online sales could increase 18 percent this year.