How to Create the Ultimate Customer-First Content Marketing Plan

A company that markets a product or service to the wrong audience may as well be performing a play in an empty room.

Content marketing plans that fail to both align with business goals and accurately account for the customer will nearly always miss their targets by a mile.

So how can you create a content marketing plan that is both tied to your objectives and what your customers need and expect?

Let’s look at the steps you need to take in this in-depth guide.

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