Video content has been taking the internet by storm. In Q3 of 2020, almost 30% of online viewers were spending over ten hours a week consuming video content.
Videos can captivate audiences and deliver a message in a way that static content just can’t. When Instagram launched IGTV as their answer to YouTube, allowing users to craft longer-form content for the first time, the platform gained new momentum. And the format’s success opened the door to IGTV ads.