Email drip campaigns are an important component in your overall email marketing strategy that result in better email open-rates, click-throughs and engagement. They are one of the tried-and-tested email marketing techniques that simply work.
Email drip marketing campaigns can be applied to various forms of email marketing activities including newsletters, product/service updates, abandoned shopping cart emails, festive promotions, and many more.
In this article, we’re going to talk about the various types of email drip campaigns and how to build them using MailChimp. Finally, we’re going to create our very own email drip campaign for WPExplorer customers, illustrating how you can use drip marketing to promote and increase conversions for your own WordPress products.