It would be amazing if every person you engaged on LinkedIn went to your site and became a customer. Unfortunately, most of them don’t.
The ugly truth is, at best 6.1% of people who hit your landing page convert. The rest fall out of your marketing funnel, never to be heard from again.
But LinkedIn retargeting campaigns can help. Retargeting with ads on LinkedIn will remind those lost prospects why they were interested in your brand and product in the first place. In other words, LinkedIn retargeting ads help you capture the prospects that got away.