Marketing persona, customer persona, buyer persona, audience persona are all sides of the same 4-sided coin — the people we serve content, services, and products to. They’re the living, beating heart of every marketing operation because ultimately, any marketing strategy is built around customers, existing and potential.
While the objective is clear — putting the audience first — sorting out the specifics often gets messy. The terminology is ambiguous, methods vary, and priorities aren’t always straightforward. To help you navigate the troubled waters of putting the audience first, I invite you on a step-by-step tour around customer personas. Below are some of the landmarks to look forward to.