Creating the right content for your website needs serious planning and development. In an increasingly competitive world, it’s not enough that your audience loves it — Google has to love it too!
This article will show you how to create, optimize, and promote cornerstone content that drives traffic to your website and eventually converts visitors into loyal customers.
The dictionary describes “cornerstone” as something essential, indispensable, basic, or the main foundation upon which something is constructed.
Cornerstone content, therefore, is the most important part of your website. It refers to a high-value piece of content that aims to increase traffic and brand awareness by showing what your business can offer.