How to Create Content That Actually Ranks in Search Results

Content strategy tends to be either overcomplicated or vague. And often both. There’s plenty of ways to approach it, but here’s a simple template that can be repurposed over and over again.

Blog posts are often not strong enough to survive on their own. But if they are grouped (and linked) together strategically, they can thrive.

Unless you’re aiming to become a real editorial publication, it’s going to be really hard to gain traction with an ongoing series of standalone posts. Some businesses can pull this off, but they tend to be well-staffed and well-funded. Intercom — with more $100 million in funding and a veteran editorial team — is an example of a company doing this well. If you aren’t a newsroom, here’s another strategy that can work.

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