How to Create an Effective Snapchat Ad: An Experiment

In March 2017, Snap Inc., the parent company of the popular social media app Snapchat, went public. To meet revenue expectations, they opted into a self-service ads model, as opposed to direct sales.

It’s no question Snapchat is a popular platform — in the U.S. alone, 78% of 18-24 year olds use the app. But there’s less information out there regarding the effectiveness of Snap Ads.

Before I started building campaigns in Snap Ads, I had this notion that I needed to design custom creative ads through specialized agencies to get started. To my pleasant surprise, that isn’t the case — I had a ton of fun creating my own ads in Snapchat, and it was easy to do.

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