A good media list helps you bring your company news to the attention of journalists and get publicity. A media list consists of media contacts from news outlets, magazines and online publications — and specifically ones that attract your potential customers. It contains names, email addresses and other information. Some call it a press list or media contact list.
Why do you need a list? Suppose you are issuing an announcement of a new product, grand opening or other news. With a list you know where to send your news. Most people do individual outreach using their list, and also send releases out over the wire using press release distribution sites.