So much time and energy go into creating strong, well-thought-out ad campaigns. You test the visuals, the copy, the audience, the offers. But ad creation is only one part of success; you also need to prioritize Facebook landing page creation.
What happens after a user clicks on your ad is just as—if not more—important than the ad itself, because it’s what can result in the failure of success in driving a post-click conversion. In this post, we’re going to take a close look at why Facebook landing pages are so important, how to create them, and the best tips and examples to give you some inspiration.