LinkedIn is a thriving community of more than 500 million members around the globe, with more than 100,000 new users joining the network every day. More than 20% of users are senior-level influencers and decision-makers. And it’s incredibly easy to get in touch with high-profile decision-makers on the platform.
But there’s a challenge: Most users have their shields up because many people are aggressively selling on LinkedIn. How do you get around these shields? By standing out, positively, with a strong profile and thoughtful content marketing.