There are certain characteristics that should be at the core of any successful business. For instance, every business should have a great product or service, awesome employees to keep the internal engine running, and loyal customers who support through purchases and advocacy.
There also has to be underlying elements to help establish the aforementioned characteristics. And one of the most necessary is clear and effective communication.
Communication is at the root of every interaction for businesses. Without transparent communication at every level, there’s more room for error, and — depending on the magnitude of the error — it can make or break a business.