Way back in 1980, The Buggles famously sang that “Video Killed the Radio Star.” It would not be the last decisive victory for this plucky media format. It took time for technology and bandwidth infrastructure to iron out the buffering and quality issues that made streaming video somewhat underwhelming in the early days of the internet. Once the proper foundation had been laid, video wasted no time conquering the web.
Video is swiftly becoming the media of choice for online consumers. 85% of internet users in the United States report watching at least one online video per month on any device. More than half of surveyed marketing professionals believe that videos provide the best return on investment of any media format available to them.