How-To Content Isn’t Going Anywhere (and What That Means for Your Strategy)

I’m a big fan of the Lore podcast, and in a recent episode, the host discussed a book called the Malleus Maleficarum.

Two words starting with the “mal” prefix doesn’t sound super friendly, right?

Well, the book is essentially a guide on how to identify witches and conduct witch trials. It turned out to have quite the horrible impact on society — as we’ve learned in history classes — but the host notes that it’s also one of the first how-tos ever written.

And it was published in 1486, more than 500 years ago.

How-to content isn’t new, and from what I can tell, it isn’t going anywhere. Look at how many search results come back when you narrow content down to titles including “how to.”

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