Small business owners tend to view their businesses very tactically. Taking an objective view of your business from both an internal and external perspective can uncover a host of opportunities while highlighting potential threats. A SWOT analysis can help you evaluate your small business and the surrounding business environment that can affect its overall success.
If you have not done a SWOT analysis for your business, it may be a good time to go through this exercise. Reviewing your business using a SWOT analysis is important to do prior to conducting your regular marketing review.