How to Cash In on Google’s Small Business Week Event

It isn’t officially Small Business Week, but don’t tell Google that. On Monday the search giant kicks off its second annual International Small Business Week, a company event that promises to help business owners take greater advantage of Google Search, Maps, Ads, and YouTube.

Among the new offerings are ones aimed make it easier to find and connect with customers. One is a tool simplifies how businesses create video ad campaigns on YouTube. And through the end of September Google will be offering Pointy, a point-of-sale system add-on that shows in-store product inventory online, for free to small businesses.

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