How to Calculate the Lifetime Value of a Customer

Attracting new customers is the most important marketing goal you can have. That’s what you’d think based on the way a lot of people approach marketing.

But is that the correct approach? Is your time (and money) well spent if you focus on attracting new customers?

Brace yourself, because the opposite is true. You’ll get the biggest bang for your marketing buck if you make retaining existing customers a priority.

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