Think of a strong marketing team. Are you imagining a huge budget and a team full of qualified marketers? Well, for many businesses, that’s no longer necessarily the case.
The strongest marketing teams consist of marketers who know how to allocate their time and resources in the smartest way. With a poor strategy, even teams with enormous budgets can squander their resources and get lower results than a smart, small, and nimble marketing team.
It’s about doing more with less.
