Building an effective eCommerce advertising strategy is no simple task. The issue is that despite the billions of online shoppers, competition is fierce for eCommerce stores.
Where should you start? Social media, Google ads, email? The truth is that eCommerce is pay to play.
If you want to succeed, you need to include paid advertising as a significant part of your eCommerce marketing strategy.
This guide will walk you through the most popular eCommerce advertising platforms and help you determine which strategies will work for you.