“Who has X near me?”
This customer FAQ has become all the more important since 2020, with the public relying heavily on the Internet to help them remotely source goods and services while spending as little time as possible on business premises.
Google gets this, and is taking one step after another to position itself as the intermediary for this foundational query. Becoming the “transaction layer of the Internet” is how my friend and colleague David Mihm of Near Media describes Google’s aims when it comes to online shopping and the role they plan to play in it. As local businesses everywhere have scrambled to implement e-commerce and delivery features, Google has been very busy, too, with its own developments.