How Should Retailers Navigate the Post-Covid Landscape?

Now that more than half of US adults have received at least one shot of a Covid vaccine, states are widely loosening social restrictions. This means full capacity at restaurants and retailers and likely more confidence from consumers about making trips to physical stores.

While the return of nearly unrestricted in-person shopping heralds brighter days for brands and retailers, it is also a challenge. Consumers have gotten used to digital shopping as e-commerce soared amid the pandemic. How will retailers provide that same frictionless experience to meet elevated customer expectations in-store?

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