How Privacy Will Upend Advertising in 2021

In the new age of privacy compliance, we see a confusing set of laws and proposed solutions that are not only incongruent but short-sighted. Consumers can’t be confident at this stage that their identities are protected, even with growing legislation, and advertisers are scrambling to uncover the future state of consumer IDs with little confidence.

In short – both advertisers and consumers are set for significant disruption in 2021, across state lines and international borders.

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