How People Use Google Search (New User Behavior Study)

We analyzed 1,801 Google user behavior sessions to better understand how people interact with modern Google SERPs.

Specifically, we investigated:

  • How many people click on ads vs organic results
  • Percentage of clicks that go to local, video and Google Shopping
  • Average search session length
  • Number of users that make it to the bottom of the first page
  • Lots more

And now it’s time to share what we discovered.

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