How Our 10-Person Marketing Team Spends Money Each Month

When I first started managing our marketing budget, I was a bit over my head. To put it mildly.

What software were we actually spending money on? I didn’t know.

What made sense for a monthly ad spend? Not sure.

How much should we budget for the following year? *Searches Google for “what’s a good annual marketing budget”

Fast forward to the present, I have benefited greatly from working with our finance team to build out a marketing budget that answers all these questions and a budget that fits snugly within the company budget we have at Buffer. What I’m so glad I have now — and what I wished I had then — was a template to follow and some insight into how other marketing teams spent money. I hope that’s what this blog post can provide for you.

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