f you search for a business at a location, you will see a mix of local search results, as well as organic results that Google believes, are relevant. Ideally, you will want to rank highly in both organic results and in Google Maps for local results. But sometimes Google may keep some organic distance based search results from showing if they might be from too far away. A recent patent from Google explains how that kind of demotion might happen, in a patent that focuses upon distance based search results.
Google’s local search originally was based upon a patent that looks at consistently structured data about local entities on enterprise websites, commercial data distributors, and geographic-based directories called Generating structured information. A Google My Business Help page titled Improve your local ranking on Google tells us about the ranking signals that Google uses for a local search result. Those focus on the following three types of signals: