As an entrepreneur, you know your reputation in an invaluable asset. What people say about your retail business matters, and that’s especially true about what customers are saying online.
Retailers should be listening to feedback — and that means monitoring online reviews from your customers. While online reviews may seem like a small piece of the bigger picture that makes up your online presence, more shoppers are relying on review websites when deciding what products to buy. In today’s digital age, 93% of customers say that their buying decisions are influenced by online reviews.
Online reviews are important for a number of reasons, and have major implications through their ability to affect:
- Your rankings in local search engines
- Which search results actually get surfaced (and clicked on)
- Consumer purchasing decisions