How One Ecommerce Company Used AI to Get a 3,000% Return on Ad Spend

Naomi Simson is an entrepreneur who hosts the popular Shark Tank Australia. But she was also a business owner with a problem.

“I couldn’t believe how much money we were throwing at the problem of digital marketing,” she says in a phone interview with the Marketing AI Institute.

Simson co-founded RedBalloon, an online marketplace for gifts and experiences. Since 2001, customers have bought everything from outdoor adventures to cooking classes—for themselves or as a present for someone else.

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