It’s the question that launched a thousand sleepless nights: “How often should I post to social media?”
Of course, there’s much, much more to a successful social media strategy than just posting the optimal number of times: it’s not a magic formula, let’s get that straight.
Still, there’s a lot of pressure on to find that sweet spot of frequency. You don’t want to overwhelm your followers or feel like you’re spamming the news feed. You also don’t want to be forgotten or miss opportunities for exposure.