How Often Should You Post on Social Media? (A Lot Less Than Hootsuite Is Telling You)

It’s become one of the most prevalent questions in the social media industry. And, to me, also one of the most frustrating. Mostly because of article’s like Hootsuite’s recent post “How Often to Post to Social Media in 2021”.

You see, most of these “how often to post” articles always wind up with the same conclusion: you need to post A LOT. In this most recent case, here are Hootsuite’s recommendations:

  • On Instagram, post between 3-7 times per week.
  • On Facebook, post between 1 and 2 times a day.
  • On Twitter, post between 1 and 5 Tweets a day.
  • On LinkedIn, post between 1 and 5 times a day.

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