How Much Should You Be Spending on Marketing

Setting a marketing and advertising budget is a challenge for many small business owners because there are so many different approaches and questions.

Percentage spends vary widely based on a number of factors such as industry, market conditions, gross revenue, and competition. However, the US Small Business Administration recommends small businesses allocate 7 to 8 percent of their gross revenue towards marketing and advertising – if the business is doing less than $5 million per year in sales AND your net profit after all expenses is in the 10 to 12 percent range.

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