That’s how many individually logged-in users there were on YouTube this year.
And considering you can watch YouTube, without logging into the platform, chances are there are even more people than that watching content. While the number is impressive (to say the least) when you’re considering allocating some of your marketing budget into YouTube Advertising, it’s natural to wonder a few things: Are YouTube Ads worth the investment? What’s the ROI? What’s the average cost of YouTube advertising, anyway?
These are good questions, for all of which we have good answers.