TikTok has quickly become the powerhouse for creators and advertisers alike. When they join together, they can create quite the profit for a brand. However, what would happen if the biddable ads on the platform came into play?
To best define biddable media, it’s when advertisers and marketers bid for paid search or paid social media spots to place their advertising. This is essentially competitive bidding for ad space, and it normally occurs in real-time. The one thing both advertisers and marketers know is that advertising/marketing in this way incorporates so much more than what one might initially expect.