How Much Do Leads Cost In Google Local Services Ads?

Google Local Services ads are pay per lead. Depending on the vertical and market, the cost per lead can be anywhere from $5 to $90. Overall, the average cost per lead is around $21.

Average Cost Per Lead for Common Verticals

HVAC – $26
Plumber – $24
Electrician – $17
Garage Door – $19
Locksmith – $11
Carpet Cleaning – $21
House Cleaning – $19

For the most part, all businesses in the same market and vertical are charged the same amount for a lead. There are a few exceptions to this, maybe I’ll go into that more in a future post.

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