The way your website looks and functions has a huge impact on user experience and how your brand is perceived. If your website looks like you’re sending visitors back to the ‘90s, it can potentially impact future business. (You hate to see ’em, but they’re still out there.)
Redesigning a website is a great way to refresh branding, features, functionality, and more.
Sure, you might touch up your content here and there to better align with your mission statement, but a full redesign is probably necessary every few years (if you’re not making incremental changes and updates along the way).