PPC is often viewed as the fastest marketing channel for increasing sales and profit. With paid ads, you can generate traffic from day one, increasing visibility and brand awareness from the first campaign. But it takes months of careful planning, campaign management and optimisation to build a truly profitable PPC strategy.
Let me show you how we’ve optimised one Google Ads account over an 8-month period to create a long-term, profitable advertising strategy for our client. I can’t share the name of the customer, but this case study demonstrates how experiments and refinements during the early stages of campaign management lead to higher returns.