If you’re proactive and persuasive in turning visitors into customers (especially those who don’t purchase on the first visit), then you can spend more money on your advertising efforts that generate awareness of your business.
YouTube has proved to be a powerhouse as a remarketing channel. It can be used for awareness campaigns too, but, in this article, I want to focus on remarketing because I believe every ecommerce brand needs to consider YouTube remarketing.
For Boom by Cindy Joseph, led by my friend Ezra Firestone, YouTube TrueView ads are an integral part of our remarketing efforts. Using YouTube TrueView ads, we’re able to recover thousands of abandoned carts on a consistent basis. We also leverage YouTube campaigns to boost customer Lifetime Value (LTV).