How Do Hashtags Work?

Hashtags can be confusing if you’re new to using social media for brand awareness purposes.

Whether you’re trying to establish or grow your brand, you’ll notice different people, using them in different ways on different platforms.

Which begs a few questions — and these come up a lot in social media workshops — about how to even get started, such as:

  • How do hashtags work?
  • How do I decide which hashtags to use?
  • How many hashtags should I use?

Check out this super simple explanation of what hashtags are and how you can use them to increase awareness and reach for your business’s social media profiles.

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