How Do Facebook Ads Actually Work? Here’s What You Need to Know

Let’s just get to the elephant in the room. Facebook ads are struggling.

Facebook is fighting a lawsuit against their reach metrics. And Facebook’s personalized ad campaign to combat Apple’s App Tracking Transparency (ATT) isn’t going well.

But the truth is that Facebook ads actually work.

With updates like exclusion controls, a new Conversions API that allows you to pull data directly from your server into Ads Manager, and transparency about the data Facebook is collecting, this social network doesn’t show any signs of slowing down.

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