How Customer Acquisition has Shifted in the Digital Age

The immediate goal of any digital campaign is to earn and retain customers. And with the number of channels available for ads increasing, the question remains: How do you optimize your ad spend towards customer acquisition?

Advertising now stretches across dozens of mediums: apps, laptops, tablets, podcasts, television, radio, social media, and more. These are all potential touchpoints for acquiring new customers. With so many options, it can be tough to figure out which channel will deliver the best customer acquisition results.

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