How COVID-19 may change the SERP forever

What started out as a simple alert panel has evolved into the most prolific set of direct information the Google SERP has ever seen. Google’s on-the-SERP coverage of COVID-19 isn’t only an easy-to-access beast of a data source, it’s also a peek at what could be coming to the SERP… permanently.

The SERP Google shows for many queries directly related to COVID-19 (i.e., anything from coronavirus to COVID-19 cure) is unique in two essential ways:

The amount of raw data being presented. There is just an absurd amount of data that Google presents on these SERPs. Google is showing you a breakdown of the COVID-19 cases in your location (as well as the world at large) as an accent to a global map of the pandemic’s spread. Of course, Google gives you the opportunity to click ahead in order to see a full breakdown of the COVID-19 data shown on the SERP.

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