Brands may face a communication crisis at least once in their history. The worst-case scenario might happen when anyone is expecting the least. But what about a global crisis, almost like a dystopian scenario in which is nobody’s fault, but everyone’s suffering?
Well, it happens as you’re reading this article. The coronavirus pandemic is here, and it managed to shake our worlds, to disrupt normal life. It forced brands around the globe to change not only the way they are doing business but their communication strategies.