How brands grow using live streaming: 10 use cases for video marketing

Live streaming can help you expand and grow your audience. The candor and strong social component of live streaming is what draws viewers in. There is something very exciting about watching a live, unedited, unpredictable live stream. The immediacy of it makes people want to be a part of it that much more. As far as video marketing is concerned, the more people see your stream – the greater your brand awareness becomes.

Using live streaming helps build a trusting relationship with your audience. As we’ve mentioned, there is a certain vulnerability about live video. Unrehearsed live video comes across as much more realistic and therefore – relatable and trustworthy. This shows that your company values transparency and isn’t afraid to show their faces to the consumer.

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